IKEA Stockholm - Photo's By IKEA
Normally I don't write about what pr-agencies send me in my inbox, not that I dislike the messages I receive but mostly because I don't know how to add my own personal story to it. Which I think is important before I start to talk about something. So when I got an email about the new collection for IKEA, I just had to make an exception. First because I had recently spend a trip to the store to buy a new book closet for my apartment (those following my instagram will know what I'm talking about). Secondly because I've got a serious Pinterest addiction, especially about interior ideas and walking in the IKEA showroom always feels like walking in a real life Pinterest board (only without the ability to save it on an inspiration board). And well third reason, I'm an architect student, and my latest project has been focussing on the experiences of architecture, the story behind it. I dislike designing an empty box without meaning, there has to be a story, something behind it. Most of the time imagining an interior helps me giving that meaning. If you know me closely you'll know how crazy I can get to even draw knives, forks and other clutter on my plans in autocad. Seriously most people would think it's a waste of time and energy, but for me that's when the fun begins. Think of it like a movie, a movie with only empty rooms would be seriously boring but when you add the people inhabiting those spaces, the magic starts.
Anyways getting side-tracked here (seem to do that a lot). So back on track and onto IKEA's new collection, it's called 'Stockholm' and it will be in stores from April 1st. With these new pieces IKEA wants to deliver designer craftsmanship at an affordable price. The collection is inspired by the '50 and '60s and of course by the Scandinavian esthetics. The designers paid attention to the smallest details and by using quality materials such as walnutwood and porcelain, they hope that these furniture pieces will last for 30-40 years. They tried to make strong individual pieces so you can mix and match these easily in your interior design. In other words you can describe the Stockholm line as 'smart craftsmanship'. I've already seen several pieces that I really like and I'm pretty sure you'll find me on my way to the store on April 1st. What are your thoughts on this new collection?